Privacy Policy

Last updated: 29 January 2024

We at Bluefire Technology Group (together with our affiliates, "we", "our" or "us") respect your privacy and are strongly committed to keeping secure any information we obtain from you or about you. This Privacy Policy describes our practices with respect to Personal Information we collect from or about you when you access our websites (collectively, the "Site") or use our products and services, including associated software, tools, data and documentation (collectively, the "Services").

Visiting the website, creating an account, subscribing to the newsletter or applying for a demo implies your explicit approval of this Privacy Policy and of the way we collect, use and process your personal data.

Personal information we collect

• First and last name, used to personalise your experience and profile
• Email address, used as a unique identifier for your profile and any rewards
• Telephone number, used to personalise your profile
• Password, used to authenticate your profile
• Contact list, where you choose referral features that reward you
• Social profile information, where you connect a social account
• Images you choose to share to personalise your profile

How we use personal information

• Provide our products and services, including processing your purchases and improving the quality, safety and security of the Site and Services
• Communicate with you about transactions, services and relevant updates, and request feedback
• Personalise and enhance your experience of the Site
• Conduct internal research to develop and improve our products, services and technology
• Prevent, detect and respond to security incidents and preserve system integrity
• Comply with applicable law and lawful government requests

We strive to retain your Personal Information only for as long as reasonably necessary to fulfil the purpose for which it was collected, or as otherwise required by law.

Sharing and disclosure

In certain circumstances we may share your Personal Information with third parties without further notice to you, unless required by law, including:

• Vendors and service providers such as hosting, cloud, IT, email, marketing and analytics providers acting on our instructions
• Counterparties and successors involved in a business transaction such as a reorganisation or transfer of service
• Authorities where required by law, to protect our rights or property, prevent fraud, protect safety or defend against legal liability
• Our affiliates, meaning entities that control, are controlled by, or are under common control with Bluefire Technology Group
• Other users, where actions you take are visible within the Services

Analytics

We may use online analytics products that use cookies to help us understand how the Site and Services are used and to improve your experience.

Google Analytics is a web analytics service that provides statistics and analytical tools for search engine optimisation and marketing. Data collected may be shared with other Google services and used to contextualise and personalise advertising. You can opt out by installing the Google Analytics opt out browser add on. For more information visit the Google privacy and terms page at policies.google.com/privacy.

Email marketing

We may use your personal data to contact you with newsletters and promotional material. You can opt out at any time using the unsubscribe link in any email or by contacting us. We use Mailchimp for email marketing. Its privacy policy is available at mailchimp.com/legal.

Updating your information

Contact us at support@bluefiretech.com.au if you need to change or correct your Personal Information, or if you have any questions about this Privacy Policy.

GDPR and EU data subjects

The European Union's General Data Protection Regulation (GDPR) provides EU data subjects with additional rights. We generally act as a data controller of Personal Information submitted to us and rely on it for the legitimate commercial purpose of providing our Site and Services. Where we rely on your consent to process your Personal Information, you may withdraw consent at any time.

In accordance with the GDPR you can request access to your personal information and a copy of it, ask us to modify inaccurate or incomplete information, request restricted processing in certain circumstances, opt out from a consent already given, ask us to transmit information you provided to a third party where technically feasible, object to processing based on our legitimate interest, and ask us to delete your personal information where legal grounds apply. These rights can be exercised at any time by emailing support@bluefiretech.com.au. EU residents may also lodge a complaint with their local supervisory authority, although we would appreciate the opportunity to address your concerns first.

We offer EU Standard Contractual Clauses to meet adequacy and security requirements for customers operating in the European Union and the United Kingdom. Contact us for more information.

Children

Our Services are not directed at children under the age of 13 and we do not knowingly collect Personal Information from them. If you believe a child under 13 has provided Personal Information to us, email support@bluefiretech.com.au and we will endeavour to delete it.

Security

We use commercially reasonable physical, technical and administrative measures to reduce the risk of loss, misuse, unauthorised access and disclosure of data. No security measure is perfectly secure and no internet or email transmission is ever fully error free, so take care deciding what information you send to us. We are not responsible for circumvention of privacy settings or security measures on third party websites.

International users

By using our Services you acknowledge that your Personal Information will be transferred from your location to our facilities and servers in Australia.

Changes to this policy

We may update this policy periodically as our products, business, technology and applicable laws change. Changes become effective on posting of the revised policy, and the date above shows the latest revision.

Contact us

Bluefire Technology Group
Suite 20, 477 Boundary Street, Spring Hill, QLD 4000
support@bluefiretech.com.au
1800 258 334